Ownership of Work
Specifies whether the client owns the work, the creative retains ownership, or ownership is shared.
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Ownership of work is defined (client, creative, or shared).
Usage / Licensing
Limits how, where, and for how long the client may use the content (media, territory, duration).
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Usage limits for media, territory, and duration are defined.
Portfolio & Self-Promotion
Allows the creative to use the work for portfolios and social media (often after launch).
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Creative may use work for portfolio/social after launch.